New Commonwealth Bank iPhone application industry first in Australia
23 April 2010
Building on Commonwealth Bank’s vision of banking in 2013, the Group is announcing its next digital innovation with the release of its iPhone augmented reality application for anyone buying or selling a home, or simply looking to keep on top of the property market.
The new iPhone application will take property search to a new level, revolutionising the way home buyers search for a home allowing them to make smarter property decisions with virtual reality insight in to any Australian home anywhere, anytime.
The technology is supported by two industry leaders realestate.com.au, the nation’s number one property portal and rpdata.com, Australia’s leading property information and analytics company.
The core functionality of the application utilises ‘augmented reality’ where rich data including past sales history (on more than 95 per cent of properties in Australia), current property listings and recent sales, is mapped on to a real world view through the iPhone’s camera.
Users can also switch to a list or bird’s eye view to pull in insights on properties matching their search criteria. Home hunters can then track their ‘dream house’ in their favourites, send to a friend and make informed decisions with access to detailed suburb profiles revealing demographics, median price, property hotspots and capital growth trends.
According to Mark Murray, General Manager Consumer Marketing, “We are leveraging new technology and continually innovating to deliver convenient, relevant and real-time services to make buying a home easier.
“As Australia’s biggest home lender we have teamed up with rpdata.com and realestate.com.au, to help Australians make an informed decision when it comes to making their biggest financial commitment.
“The new iPhone application will be an industry first in Australia. Home buyers and sellers can easily access a host of customised information, tools and insights on every home in Australia – for free.
“The application is a significant milestone in our 2013 vision of banking, bringing virtual reality property search to customers right here, right now,” added Mr Murray.
A video demo of the iPhone augmented reality application will be available next week with the application available for download from the Apple App Store, coming soon.
Article and Image Source: Commonwealth Bank
Hi
The article is a good news for customers who are client’s commonwealth bank because it is a special comfortable for the clients. I really love it because I use commonwealth bank. However, the application can use only for iPhone that is specialist so other clients who do not use iPhone they cannot use the application. The bank should improve and develop the application for supporting the other moblie phone.
I thought this was an interesting choice of app for Commonwealth Bank, and should provide some clever cross-sell opportunities for promoting mortgages with the bank. I do wonder how consumers will view this app coming from a big 4 bank, as opposed to being branded realestate.com.au – as they are more likely to be seen as the experts in property…
Nevertheless, this is really innovative and forward-thinking for an Australian bank.
Woah – this is interesting – sorry Bec, I missed this post! When I first read this I thought – wow – that’s a pretty amazing idea however, after reading it again it’s almost quite scary! How a bank can form such a massive affiliation with perhaps the biggest real estate comparison tool in Australia (surely realestate.com is the biggest???) – it kind of makes me feel totally manipulated! Where is the competition? Since when is a bank a real estate search tool!? eeeeek!
Hi,
This seems to be a good news for commonwealth bank. I believe the concept of cross sell and henceforth its more evident in this case. However the overall concept does exist today in a website. I had come across a website where a user is empowered and henceforth he can list a property for sale and buy them just buy paying a fee for advertisement on a webpage without any intervention from a real estate agent. I do apologize that i don’t recollect the name of the website, but as we know the next big thing after internet is the era of cell phones and their applications and henceforth commonwealth bank are moving into a next step ahead, i wonder how far it will be a successful!!
Varun